PIES.
It stands for Preliminary Innovation Evaluation System.
The PIES format is a comprehensive, structured evaluation system consisting of 45 criteria that are used to evaluate the commercial potential of your idea or invention and to provide you with a risk profile of your project. These criteria are based on over 35 years of research and new product experience, and will provide you with insights into the risks you face and the strategy you will need to employ to reach the marketplace.
A month or so ago I submitted my attachable pour spout to the Innovation Assessment Program, where they would go over my product with a fine toothed comb, and find results as to it's commercial feasibility. Earlier this week, I received the results of the PIES analyses. It's based on a rating from 0-50. As you can see in below,

not that many products get the green light. The number in the rightmost column signifies the percentage of products given those ratings in 2005-6. As a result of the six week evaluation, my product got a 39. The lack of a functioning prototype brought the score down some, but I'm currently in the process of actually creating a fully functional prototype, which will boost that score up, as well as do significant product testing with neighbors and friends.
In addition to this, I've become a part of the Big Idea Group (http://www.bigideagroup.net/.)I've submitted my product for evaluation for an infomercial. Unfortunately, I won't find out about the results of that until early next year. Keep in touch everyone, I'll be sure and let you know what happens in the next stage of the process!
Lynn
Assuming you had a functional prototype and you did some product testing, what score would you have for each of the two factors?
Aruna
I would imagine that it would fall into the 41-42 zone, simply because the item isn't really that complicated, and after product testing, the unknowns will be known.